Project Scope:
Premiering my working relationship with the Paramount Events & Branded Experiences team, we made a big splash with the company’s 2026 Upfront Dinners. Spread across 8 nights - 1 in LA, 1 in Chicago, and a whopping 6 in NYC, Paramount hosted curated dinner-and-a-show presentations for major agencies. I art directed 7 of those 8 nights, in Chicago and NYC, under the genius leadership of Director of Design Elliot Fu. I worked closely with Elliot through the design development process, and took on the technical drafting and vendor management responsibilities, as well as managed installation, run, and strike onsite in the 2 cities. The expansive build included over 100 linear feet of custom walls with integrated lighting and LED screens, as well as a striking 50-foot wide main stage, curved LED “ribs,” and a performance stage. All adorned with a curation of furniture, florals, lighting, and graphics.